Abercrombie & Fitch

Abercrombie & Fitch (A&F) is an American retailer specializing in upscale casual wear, headquartered in New Albany, Ohio. We created a video showcasing life at A&F and highlighting the brand’s approach to Diversity and Inclusion.

We utilized assets provided by their team and conducted additional research, gathering content from their websites, social media channels, and other online sources to create these visuals. We collaborated closely with the teams to ensure the videos stayed on brand in terms of mood, music, and color palette. In the end, we completed two videos that A&F could use for online marketing and brand storytelling.